Introducing Posh Altar: A Trailblazing ‘Pox’ Spirit from Chiapas, Mexico
Posh Altar, an innovative new brand of pox (pronounced posh), a traditional spirit distilled from maize, is making its debut in the U.S. market this month. Known for its rich cultural heritage, Posh Altar is launching with five distinct varieties in Austin, Los Angeles, and New York City. These varieties—Natural, Reposado, Café, Cacao, and Vanilla—celebrate the ancient traditions of the indigenous Tzotzil Mayans and the sacred corn used to craft this ceremonial spirit.
With sweet corn notes and subtle smokiness, each expression of Posh Altar offers a taste reminiscent of ancient Mayan rituals. Posh Altar brings a new dimension to the world of spirits, serving as a celebration of Mexico’s culture and the sacred maize that binds its people to the divine.
Honoring a Rich Mayan Tradition
For centuries, pox has held cultural significance among the Tzotzil Mayans of Chiapas. Used in religious rituals and ceremonies for purification and protection, pox is more than just a spirit; it symbolizes life, fertility, and connection to the divine. Posh Altar continues this tradition by embracing the ceremonial origins of pox in both its production and consumption.
Crafted with locally sourced ingredients like vanilla, cacao, and coffee from the Chiapas region, Posh Altar stays true to the traditional process of creating mash from corn, sugarcane, and other local flora. The fermentation takes place in wooden or clay vessels, and the mash is distilled using traditional stills, resulting in a clear, potent liquor with a distinctive flavor profile.
A New Spirit for the Curious and the Bold
Intended for those who dare to be different, Posh Altar invites consumers into the mystical, spiritual world of Chiapas. Whether enjoyed straight, in cocktails, or as a culinary ingredient, Posh Altar offers a versatile experience that honors its cultural roots.
Founded by entrepreneurs Oscar Portillo and Scott Myers, Posh Altar is inspired by the rich heritage of Mexico and the sacred nature of pox. Together, they aim to bring the ancient Mayan spirit to the world, starting with the culturally vibrant markets of Austin, Los Angeles, and New York City.
A Taste of Culture, Tradition, and Innovation
As pox gains international recognition, Posh Altar not only introduces this unique spirit to new markets but also highlights the importance of preserving and celebrating indigenous traditions. By sharing pox with the world, Posh Altar ensures that the rich heritage of the Tzotzil and Tzeltal Maya communities continues to thrive.
Available now in Austin, Los Angeles, and New York City, Posh Altar is a new way to experience the cultural richness and traditions of Chiapas through its sacred spirit.