In the whiskey industry, the past is always with you. But we've set ourselves apart by always keeping one eye on the future. Maybe thats why we love celebrating New Year so much. Each autumn, we create a very special blend of bourbons as a toast to new beginnings and fresh energy of the year to come. Making New Year Bourbon gives us an opportunity to see the pillars of our brand through clear eyes, celebrate the inherent creativity of our blending process, and rededicate ourselves to our forward-thinking, quality-driven line of spirits. Barrel New Year Bourbon 2023 is a tribute to the optimism that every new year brings.