“This is not your average tasteless, odorless vodka. It has character by design. A very light entry, a full rich body, and a bright floral finish. It’s some of the best vodka around, and many people have told us it’s the only vodka they’ll drink straight.

Did we really infuse this vodka with rainbows? We did shine light through a prism and into the vodka. Turns out, that doesn’t impart any flavor, but it does make the vodka fabulous.”