The name Haku does not merely means “white” but celebrates the origin and the craft of this Premium Japanese Vodka. The naming Haku pays tribute to its origin “Hakumai” (白米 ) - 100% pure Japanese white rice, and craft of mastering a “Jyunpaku” (純白) – pure and brilliant Vodka carefully filtrated through bamboo charcoal for an unparalleled soft, round and subtly sweet taste.