Plush Pure Spirit Vodka embodies the qualities that each and everyone of us hold true within ourselves. We set out to ensure uniqueness is achieved through our meticulous distillation process because nothing is less sophisticated than just doing what others have already done. While most vodkas are distilled between 4 and 6 times- which is considered to be "good enough"- we are distilled 8 times to bring you a distinctly refined and oh so smooth spirit.